You might already know me as the cake designer of the store and words can’t express how excited and happy I am to be the new baker &owner of Alice in Cakeland!
I remember watching the movie “Chocolate” as a kid, and how the magical shine of the chocolate tempted everyone into the sweet shop and how they left with big smiles on their faces.
This was it for me! I knew what I wanted to do.
I want to make people excited and see the joy and wonder in their eyes when they take a bite of a delicious cake or a sweet chocolate.
After working for a while as a photographer, which gave me the love and attention to details and composition, I went on to start my culinary studies.
Next thing I knew I had a chocolatier certificate in my hand and a group of loyal tasters waiting to see what I come up with next. I enjoyed creating chocolates and flavor combinations so much that I wanted more, and that’s how I ended up in the “Dan Gourmet” High Culinary Cooking Arts Center in Israel, falling in love even more with pastry.
I ended up here in the Netherlands following my love, of my man and the culinary world, and found this charming boutique of Alice in Cakeland where I first started working as a cake designer.
Stepping up now to the exciting spot of being the baker &owner, I was trained with the original family recipe that has been handed down do me with a lot of care and I’m dedicated to continue and keep the same level of quality and consistency of our delicious products while putting all my love into my work.